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Design Thinking

ARCOM mindset for creative and reliable solution production

Design thinking is our foundation mindset and methodology that takes place extensively in ARCOM for producing more practical, creative resolution of problems and issues that looks for an improved future result.

In this regard we exercise the design thinking in ARCOM as a form of solution-based, or solution-focused thinking that starts with the goal or what is meant to be achieved, side by side with the problems we intended to solve. Then, by focusing on the present and the future, the parameters of the problem and the resolutions are explored, simultaneously.

And whilst we depend on the analytical thinking as a scientific approach for the detailed design elements and problems, we approach also the design thinking as a creative process based around the "building up" of ideas. This eliminates the risks of failure and encourages maximum input and participation between ARCOM teams and the customer in the ideation and prototype phases. Outside the box thinking is encouraged also in these processes since this lead to creative solutions.

Design thinking process in ARCOM production factory can be illustrated in seven stages: define, research, ideate, prototype, choose, implement, and learn. Within these seven stages, problems are framed, the right questions are asked, more ideas are created, and the best answers are chosen. The stages aren't linear; they occur simultaneously and can be repeated.


Decide what issue we are trying to resolve, agree on who the audience is, prioritize this project in terms of urgency, determine what will make this project successful, and establish a glossary of terms.


Review the history of the issue, remember any existing obstacles, collect examples of other attempts to solve the same issue, note the project supporters, investors, and critics, talk to our end-users that brings us the most fruitful ideas for later design and take into account thought leaders' opinions.


Identify the needs and motivations of our end-users, generate as many ideas as possible to serve these identified needs, log our brainstorming session with the customer and do not judge or debate ideas.


Combine, expand, and refine ideas, create multiple drafts, seek feedback from a diverse group of people, include our end users, present a selection of ideas to the client, reserve judgement and maintain neutrality and create and present actual working prototype(s).


Review the objective, set aside emotion and ownership of ideas, avoid consensus thinking, and remember: the most practical solution isn't always the best and select the powerful ideas.


Make task descriptions, plan tasks, determine resources, assign tasks, execute and deliver to client.


Gather feedback from the customer, determine if the solution met its goals, discuss what could be improved, measure success; collect data and document.